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An LRP Aqua Series Report
The Emergence of Brand Korea:
Five Key Milestones
In January 2009, the government of South Korea implemented an aggressive plan for developing the country's identity and promoting that identity abroad. While this top-down program has made some notable strides, its potential for boosting long-term GDP growth appears limited. Meanwhile, Brand Korea is emerging from the global economic crisis much stronger than it went in, a result of rapid and spectacular bottom-up achievements having little to do with official efforts. (Coming Soon)
 
An LRP Aqua Series Report
The Nation-Brand Ecosystem:
A New Approach
Nation-branding emerged as a professional discipline in the late 1990s. Since then, its development has been haphazard and the quality of its practice has been inconsistent at best. Most recently, nation-branding has been invaded by product brand managers sensing a new growth opportunity, and LRP is generally underwhelmed by the results. In this report, LRP redefines the nation-brand ecosystem and provides a new approach to nurturing nation brands and optimizing GDP growth. (Coming Soon)
 
 
Economy
+ US August U-6 unemployment rate up 20 bp to 16.7 pct SA, down 40 bp to 16.4 pct non-adjusted (US BLS)
+ US August U-6 unemployment rate rose to 16.7 pct seasonally adjusted... Why? (The Wall Street Journal)
+ Eurozone Q2:10 GDP jumps 1.0 pct QoQ; fastest pace in four years for 16-nation currency area (Reuters)
+ China August auto sales up 55.7 pct YoY, production up 10.0 pct YoY, inventories down YoY (Shanghai Ribao)
+ Korea IMF 2010 GDP growth forecast raised to 6.1 pct; 2011 outlook trimmed to 4.5 pct (The Korea Herald)
+ US manufacturing activity grows for 13th straight month; ISM index August 56.3 versus July 55.5 (AP)
+ Germany PMI shows slowdown in manufacturing sector; August 58.2 versus July three-month high 61.2 (RTT)
+ India manufacturing sector continues to expand; PMI August 57.3 versus July 57.6 (The Economic Times)
+ China manufacturing sector stages moderate rebound; CFLP PMI August 51.7 versus July 51.2 (Reuters)
+ Australia Q2:10 SAAR GDP growth accelerates to 3.3 pct; fastest pace in three years (Sydney Morning Herald)
Asia
+ China "gray income" phenomenon could mean official income figures too low (WSJ China Real Time Report)
+ China, India: As they rise in tandem, their relationship will shape world politics (The Economist)
+ China apparently keeps purse strings tight during North Korea leader Kim Jong-il visit to Beijing (Chosun Ilbo)
+ Vietnam to see US$250.0 M PepsiCo investment; production capacity, product line to expand (Thanh Nien)
+ Global GDP: China, India have been world's largest economies for most of past 2000 years (The Economist)
Social Media
+ Apple iTunes music-based Ping to rival Facebook, Twitter; launches with 160.0 M users (Belfast Telegraph)
+ Microsoft says Google exit from mainland China presents good opportunity for Bing search (Renmin Ribao)
+ Intel purchase of McAfee could herald major shift in security strategy, but likely to be long term goal (ITP)
+ How Foursquare wants to out-Apple Facebook; keeping the focus on "open" and "simple" (Cnet)
+ Vietnam Hanoi to close Internet shops within 200 meters of schools; 100 shops to be affected (Thanh Nien)
Homeland Defense
+ China, South Korea agree to make joint effort to promote strategic cooperative partnership (Xinhua)
+ US encouragement, domestic drugs and terrorism issues lead Russia back to Afghanistan (Time)
+ US outgoing Marine Corps commandant says US Marines likely to be in Afghanistan for years (The Hill)
+ US border security plan adds 1,000 US Border Patrol agents to 20,000 now deployed (The Houston Chronicle)
+ Germany plays down leaked Afghanistan intelligence files, but plans investigation (Deutsche Welle)
Entertainment
+ UAE cinema box office expected to slump by typical 70.0 pct MoM during Ramadan (Arabian Business)
+ China names films for London film festival; includes former highest-grossing The Birth of a Republic (Xinhua)
+ China Aftershock sets box office record for Chinese movie in domestic market (WSJ/ China Realtime Report)
+ US runaway film, TV productions cost California 36,000 jobs, US$2.4 B lost wages since 2000 (Renmin Ribao)
+ Iran government-linked studio plans to make TV movie about "abducted" Iran nuclear scientist (Maktoob)
 
 

Laguna Research Partners
Core Languages

The primary geographic markets served by Laguna Research Partners are Asia, Europe, the Middle East and the United States, and our firm's primary language is English.  In order to

 

maximize reach and impact, we provide our research and consulting services in  ten additional languages... Arabic (MSA), Chinese (Cantonese), Chinese (Mandarin), French, German, Japanese, Korean, Russian, Spanish and Vietnamese.  LRP's  11 core languages provide our firm with exposure to a total native speaker (L1) population of 2.478 billion. Mandarin, the world's leading L1 language,...
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LRP Data Focus (Archive)
United States of America
New Privately-Owned Housing Units Started
Monthly, Change versus Previous Year
January 2008 through June 2010
Percent, Not Seasonally Adjusted, Not Annualized

Source: Census Bureau, USA.

The chart above shows the year-on-year change in the monthly number of new, privately-owned housing units on which construction was started during January 2008 through June 2010. The chart below shows the monthly number of total starts for the same period. This data is not seasonally adjusted and not annualized.

United States of America
New Privately-Owned Housing Units Started
Monthly
January 2008 through June 2010
Thousands of Units, Not Seasonally Adjusted, Not Annualized

Source: Census Bureau, USA.

US June housing starts - SAAR, or seasonally adjusted annual rate, not shown above - dropped 5.0% MoM and 5.8% YoY to 549,000 units. On a raw, non-adjusted and non-annualized basis, shown above, US June starts fell 4.9% MoM and 8.3% YoY to 54,200 units. For both data sets, the decline in starts was particularly pronounced in the multi-unit structure market. LRP focuses primarily on the non-adjusted, non-annualized data set as being most reflective of real-time, on-the-ground realities regarding both builder and lender confidence.

In the view of LRP, US June housing start data sets reflect a US economic recovery that is currently stagnant.

 
LRP Data Focus Archive
 
 
 
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